Alfa Laval’s resources can then be dedicated in a more efficient way – targeting fewer areas with clear growth opportunities. Another important element is being more selective in terms of market and application presence.
To make this happen, a new organization structure will be formed, with the main objective to create speed in the customer interaction through clarity and accountability. Improve customer interaction - the purchasing process must be as convenient and responsive as possible for customers.The new strategic direction rests on three pillars: customers, products and services.
“It will also increase competiveness and build the strength necessary to succeed in a slow market”. "The new strategic direction will put us in a better position to identify and capture organic growth opportunities,” says Tom Erixon, President and CEO of the Alfa Laval Group. The strategic review focuses on getting the company back on a solid growth path and to manage the short-term challenges caused by the weaknesses in the oil & gas and marine sectors. During recent years the organic growth has, however, been below expectations. The new strategic direction is a long-term commitment which will also include short-term initiatives addressing the need to adapt to prevailing market conditions.Īlfa Laval has enjoyed an overall strong development for a long period of time thanks to solid market positions and a successful M&A program. A new organization structure, with industry-oriented business divisions, will be formed the Marine division, the Food & Water division and the Energy division. Alfa Laval presents first results from strategic review Alfa Laval – a world leader in heat transfer, centrifugal separation and fluid handling – today announces the first step of its new strategic direction to lift organic growth.
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